This is a stellar idea, mostly because I thought of it years ago for local businesses, but never thought it could be a thing for a national business.
My understanding is they bring you shoes, you drink wine and eat cookies and try them on, then they give you a percentage of your sales. If you own a salon, you get to give massages while you host. Who doesn't want to do this???
The only catch is, you have to live within an hour of the store so if you don't live in a metropolitan area, you can go over to your friend's house and still have wine and cookies, but you'll have to settle for trying on her shoes.
If you haven't seen an old person wearing this shoe, you're a liar. My Grandmother owns a pair and they were designated to the "old lady shoe" area of the shoe department when I worked for Macy's along with Naturalizers, Life Strides, Easy Spirits, Hush Puppies, and Grasshoppers.
4. If you lay around in bed long enough, you can figure out their coupon codes.