Sunday, March 22, 2015

The Top Five Aerosole Facts a Shoe Diva Should Know

1. They let you host parties.

This is a stellar idea, mostly because I thought of it years ago for local businesses, but never thought it could be a thing for a national business.

My understanding is they bring you shoes, you drink wine and eat cookies and try them on, then they give you a percentage of your sales. If you own a salon, you get to give massages while you host. Who doesn't want to do this???

The only catch is, you have to live within an hour of the store so if you don't live in a metropolitan area, you can go over to your friend's house and still have wine and cookies, but you'll have to settle for trying on her shoes.

2. Old people shoes are so ugly, they're cute.

I'll apologize beforehand for calling these shoes elderly but please look at the next picture:

If you haven't seen an old person wearing this shoe, you're a liar. My Grandmother owns a pair and they were designated to the "old lady shoe" area of the shoe department when I worked for Macy's along with Naturalizers, Life Strides, Easy Spirits, Hush Puppies, and Grasshoppers

That said, I kind of like them now. One, because I managed in the ladies shoe department at Macy's for six years in non-elderly shoes and two, I'm at that age where it feels ridiculous to wear junior shoes. It's very interesting how at age 30 or so you start to transition from the person who wore short skirts and pierced body parts to the woman who walks into the break room at work, observes an inappropriately dressed young lady, and says to herself,"I wonder if she realizes she looks like a hooker?" with absolutely no malice or jealousy--just concern that the young lady on her cell phone with the tattoo on her thigh realizes what she's done to completely disregard any success she may have in the future with her dyed green hair and ill-fitting clothing. 

All of that sounds judgmental and it totally is but in a nice-but-sounds-mean-and-condescending way.

To summarize, my feet hurt and I'm old.

That said, Aerosoles can be so cute that they're ugly--the same kind of ugly that brought me joy in my teens as I found my mom's 1970's sandals fit and that guided me to bell bottoms made out of carpet in college. 

Here are a few samples of my favorite ugly/cute Aerosole shoes. I like how the last example looks like someone was like,"Oh my god look at that fabulous fabric on a sofa from Goodwill! I must put it on my feet and add laces!" 

I would wear every single pair of these as some acceptably unaware young person will think to herself,"Look at those ugly shoes on that slightly overweight, middle-aged person." And then I'll kick her in the face with my ugly shoe and run.

3. Diamonds are a girl's best friend.

Here are some really attractive women my age explaining how Aerosoles are basically the NASA of footwear with their fancy stitch-and-turn with diamond sole design. If I were in a nursery rhyme and I lived in a shoe with a bunch of children, I would want it to be an Aerosole.

4. If you lay around in bed long enough, you can figure out their coupon codes.

I have a compulsion to figure out how to know things I shouldn't know. One of them involves coupon codes for any number of businesses. The last pair of shoes I bought just had to come down in price. There were no adequate coupons available so I noticed they have a VIP program that provided a 15% discount on your birthday. Having worked retail most of my life, I assumed a coupon code would be involved and I knew that the powers that be wouldn't spend a lot of time on making them creative. So after half an hour, I cracked the code. You would've thought I won the lottery. 

5. They have a VIP program.

As you may have noticed from reading number 4, Aerosoles has a rewards program. Every $150 you spend will earn you a $10 gift certificate. They also give you 15% off on your birthday or every month if you're a con artist like me. 

Although I would never pay full price for anything, I watch the styles I want and buy them six months later when they are usually available. The best way to shop is to get a few friends on board and buy in bulk so you get free shipping and accrue the rewards points. Just explain to your friends that anything under $30 is not refundable for anything but a credit. I haven't found a better price for Aerosoles than on their website if you're looking for clearance. You can get shoes for as little as $16.99--that's better than their vendors including Macys, Sears, and JC Penney. But always check the department store web sites first! You can usually find their full price or moderately priced items for less.

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